The United States Meeting Market
Keywords
association, conference, congress, convention, corporate meeting, group business, meeting planners, meeting
Abstract
The significance of the United States meetings market is often overlooked when one considers the hospitality industry. This article argues the importance of the meetings market by citing its past and projected growth in terms of revenue, occurrence, and attendance. Sub-segments of the meetings market are also identified, defined, and discussed. Finally, those variables critical to obtaining meetings market business are explored.
Publication Date
1-1-1991
Original Citation
E. Thorvald Falk and Abraham Pizam “The United States Meeting Market”, International Journal of Hospitality Management, Vol. 10, No.2 (1991), pp. 111 118.
Number of Pages
111-118
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality Management
Volume
10
Issue
2
Copyright Status
Unknown
Copyright Date
1991
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Falk, E. Thorvald and Pizam, Abraham, "The United States Meeting Market" (1991). Faculty Scholarship and Creative Works. 541.
https://stars.library.ucf.edu/ucfscholar/541
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