Towards An Theoretical Model of Technology Adoption in Hospitality Organizations:

Keywords

Technology adoption, Hospitality organization, Technology acceptance model

Abstract

Technology is an important strategic asset for hospitality organizations to improve organizational performance and strategic competitiveness. However, adoption and diffusion of technology are complex processes, which are affected by a number of internal and external factors. As a result, understanding the factors affecting a hospitality organization's technology adoption behavior is of paramount importance to both practitioners and academia. This study proposes a model that describes the process of technology adoption in hospitality organizations. Specifically, two modifications of the existing Technology Acceptance Model (TAM) have been proposed in order to capture the adoption behavior at the organizational level.

Publication Date

6-12-2006

Original Citation

Wang, Y. C., and Qualls, W. (2007). Technology Adoption by Hospitality Organizations: Towards An Theoretical Framework. International Journal of Hospitality Management, 26(3), 560-573.

Number of Pages

560-573

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

26

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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