Business, Technology, and Marketing Trends Influencing the Financial Performance of The Hotel Industry

Abstract

In today's world, hotel organizations contend with a highly competitive environment—an environment that is saturated with new technologies, customers who expect superior service, a drive toward innovation, and the challenge of ever-increasing costs. The survival of these organizations often depends on their overall financial performance, their ability to adapt to the changing environment, and the way in which they transform and expand their services to meet their customers' needs. Remaining abreast of the newest trends in the hotel industry can be costly to hotels and may influence their overall financial performance. In this article, the director of finance of a resort hotel in Orlando, Florida, USA, shares some thoughts with the author on the newest business, technology, and hotel marketing trends that are believed to influence the financial performance of the hotel industry in the next few years.

Publication Date

11-14-2016

Original Citation

van Niekerk, M. 2016. Business, technology and marketing trends that are influencing the financial performance of the hotel industry. Journal of Hospitality Financial Management Education. Volume 24, Issue 2. http://dx.doi.org/10.1080/10913211. 2016.1236582.

Document Type

Paper

Language

English

Source Title

The Journal of Hospitality Financial Management

Volume

24

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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