Business, Technology, and Marketing Trends Influencing the Financial Performance of The Hotel Industry
Abstract
In today's world, hotel organizations contend with a highly competitive environment—an environment that is saturated with new technologies, customers who expect superior service, a drive toward innovation, and the challenge of ever-increasing costs. The survival of these organizations often depends on their overall financial performance, their ability to adapt to the changing environment, and the way in which they transform and expand their services to meet their customers' needs. Remaining abreast of the newest trends in the hotel industry can be costly to hotels and may influence their overall financial performance. In this article, the director of finance of a resort hotel in Orlando, Florida, USA, shares some thoughts with the author on the newest business, technology, and hotel marketing trends that are believed to influence the financial performance of the hotel industry in the next few years.
Publication Date
11-14-2016
Original Citation
van Niekerk, M. 2016. Business, technology and marketing trends that are influencing the financial performance of the hotel industry. Journal of Hospitality Financial Management Education. Volume 24, Issue 2. http://dx.doi.org/10.1080/10913211. 2016.1236582.
Document Type
Paper
Language
English
Source Title
The Journal of Hospitality Financial Management
Volume
24
Issue
2
Copyright Status
Publisher retained
Copyright Date
2016
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
van Niekerk, Mathilda, "Business, Technology, and Marketing Trends Influencing the Financial Performance of The Hotel Industry" (2016). Faculty Scholarship and Creative Works. 643.
https://stars.library.ucf.edu/ucfscholar/643
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