What Fosters Favorable Attitudes Toward Using Travel Mobile Applications?

Keywords

Image, perceived enjoyment, personal innovativeness, technology acceptance model, travel mobile application

Abstract

This study examined the effect of image and personal innovativeness on perceived enjoyment and perceived usefulness in shaping attitudes toward using travel mobile applications, and assessed the effect of users' years of experience with general mobile applications on the proposed research model. The target population is travelers in the United States who had experience in using travel mobile applications and whose e-mail addresses can be accessed from the purchased database available at a university located in the south central United States. Data were collected through an online survey using a self-administered questionnaire. A total of 202 responses were used for data analysis. The results of the findings suggest that image and personal innovativeness positively influence perceived enjoyment as well as perceived usefulness. Theoretical and practical implications are further discussed.

Publication Date

1-1-2017

Number of Pages

361-377

Document Type

Article

Language

English

Source Title

Journal of Hospitality Marketing and Management

Volume

26

Issue

4

College

Rosen College of Hospitality Management

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