Authenticity and Loyalty at Heritage Sites: The Moderation Effect of Postmodern Authenticity
Keywords
Perceived authenticity; Existential authenticity; Postmodern authenticity; Loyalty
Abstract
Authenticity and postmodern authenticity are often regarded as contradictory, and the two are rarely considered simultaneously by researchers. Taking as research cases two Chinese World Heritage Sites, Kaiping watchtowers in Guangdong province and Yongding earth building in Fujian province, this study constructed a relationship model of perceived authenticity, existential authenticity, and loyalty by examining the effects of tourists' perceptions of the authenticity of tangible and intangible heritage on tourists' existential authenticity and destination loyalty, as well as the relationship between existential authenticity and destination loyalty. Building upon the relationship model, this study further examined the moderating role of postmodern authenticity on the relationship between perceived authenticity and existential authenticity. Results indicated that postmodern authenticity moderates the influence of architectural heritage on existential authenticity: the higher the level of postmodern authenticity, the lower the effect. Theoretical and management implications are discussed.
Publication Date
1-1-2018
Number of Pages
411-424
Document Type
Article
Language
English
Source Title
Tourism Management
Volume
67
Copyright Status
Unknown
College
Rosen College of Hospitality Management
STARS Citation
Yi, Xiaoli; Fu, Xiaoxiao; Yu, Larry; and Jiang, Liao, "Authenticity and Loyalty at Heritage Sites: The Moderation Effect of Postmodern Authenticity" (2018). Faculty Scholarship and Creative Works. 742.
https://stars.library.ucf.edu/ucfscholar/742
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.