Does Resource-based View Explain Outsourcing Intention: Revenue Management Perspective
Keywords
outsourcing intention, revenue management, resource-based view, strategic management
Abstract
Revenue management (RM) in the hotel industry is fundamental as a revenue enhancer, and it is an integral part of the overall strategy of many hotel properties. However, considering the complex, technical, and costly structure of RM, not all properties can utilize it properly; consequently, they may need to outsource this function. By focusing on resource-based view (RBV), this study examined the rationale behind RM outsourcing strategy. The findings of this study provide useful information in expanding our understanding of how hotel managers make an outsourcing decision in a highly complex RM environment. The empirical findings of the study also provide a confirmation of RBV as a useful tool in RM outsourcing research.
Publication Date
3-1-2021
Original Citation
Altin, M. (2021). Does resource-based view explain outsourcing intention: Revenue management perspective. Tourism Economics, 27(2), 292–306. https://doi.org/10.1177/1354816619891318
Document Type
Paper
Language
English
Source Title
Tourism Economics
Volume
27
Issue
2
Copyright Status
Unknown
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Altin, Mehmet, "Does Resource-based View Explain Outsourcing Intention: Revenue Management Perspective" (2021). Faculty Scholarship and Creative Works. 968.
https://stars.library.ucf.edu/ucfscholar/968