Does Resource-based View Explain Outsourcing Intention: Revenue Management Perspective

Keywords

outsourcing intention, revenue management, resource-based view, strategic management

Abstract

Revenue management (RM) in the hotel industry is fundamental as a revenue enhancer, and it is an integral part of the overall strategy of many hotel properties. However, considering the complex, technical, and costly structure of RM, not all properties can utilize it properly; consequently, they may need to outsource this function. By focusing on resource-based view (RBV), this study examined the rationale behind RM outsourcing strategy. The findings of this study provide useful information in expanding our understanding of how hotel managers make an outsourcing decision in a highly complex RM environment. The empirical findings of the study also provide a confirmation of RBV as a useful tool in RM outsourcing research.

Publication Date

3-1-2021

Original Citation

Altin, M. (2021). Does resource-based view explain outsourcing intention: Revenue management perspective. Tourism Economics, 27(2), 292–306. https://doi.org/10.1177/1354816619891318

Document Type

Paper

Language

English

Source Title

Tourism Economics

Volume

27

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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