Understanding Online Travel Communities: A Literature Review and Future Research Directions in Hospitality and Tourism

Keywords

attitude and perceptions; EBSCO; hospitality and tourism; literature review; managerial strategies; Online travel community; participation behaviors; recommender and recommendation characteristics; Scopus; Web of Science

Abstract

This study conducts a literature review and thematically synthesizes 71 OTC articles published from 2002 to 2020, primarily from the leading hospitality and tourism journals. The findings reveal four topical clusters with several topics from the existing literature and further analyze the main variables and theories used in each cluster. It also presents a comprehensive knowledge of OTC literature by providing a holistic framework based on the variables identified from the reviewed articles. The article concludes with a discussion of several key research gaps in OTC research and suggestions of topics, themes, and methodologies for future research directions.

Publication Date

3-1-2021

Original Citation

Zhou, Y., Kim, W. G., Okumus, B., & Cobanoglu, C. (2021). Understanding online travel communities: a literature review and future research directions in hospitality and tourism. Journal of Travel & Tourism Marketing, 38(2), 194–212. https://doi.org/10.1080/10548408.2021.1887052

Document Type

Paper

Language

English

Source Title

Journal of Travel & Tourism Marketing

Volume

38

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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