This study investigates the impact of technological advancement in community bank lending, more specifically, how online financial product and service offerings affect community banks' performance. Community banks, institutions with assets under $1 billion are praised as relationship banking specialists, are important source of credit to individuals and businesses. Their productive performance is highly beneficial for the economic development of the communities and customers that they serve, yet community banks' competitive power against large banks has become increasingly more challenging. Technological advancements radically shift all production and service based industries, including the banking industry and its institutions' offerings. The increasing use of online products and services provides convenience for bank customers, and eventually creates more demand, and boosts up the industry competition. Regarding the impact of technological advancements in the banking industry and the specific position that community banks carries, the question arises of "How does a changing technological landscape affect community banks' performance?". This study aims to contribute to the understanding of how these institutions can better utilize their limited resources to improve their performances.
Küllü, A. Melih
Bachelor Science in Business Administration (B.S.B.A.)
College of Business Administration
Orlando (Main) Campus
Ong, Andre, "A Study on the Impact of Technological Advancement on Community Bank Performance" (2018). Honors in the Major Theses. 348.