Holiday Research: How Academia is Informing a Destination Marketing Organization

Authors

Misty Johantgen, Experience Kissimmee

Abstract

Destination marketing is a changing industry; the advent of the internet and smartphones has led to an explosion in the number of destination marketing companies looking to be the reason you visit somewhere. So how does one destination marketing organization (DMO) stand out from another? How much has the role of DMOs altered in recent years? Misty Johantgen, Chief Operating Officer of Experience Kissimmee, one of the largest DMOs in Florida, is here to tell us more.

Recommended Citation

Johantgen, Misty (2019) "Holiday Research: How Academia is Informing a Destination Marketing Organization," Rosen Research Review: Vol. 1: Iss. 1, Article 8.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol1/iss1/8