Abstract
The main objective of this research proposal is to provide an in-depth analysis of potential new tourism promotion slogans for Orlando. The study will explore the attitudes, perceptions and preferences of Central Florida's tourists with regard to a few proposed slogans (by an advertising agency) OR a few sogans that will be generated by the tourists themselves. A few selected slogans will be tested quantitatively through personal interviews of tourists.
Prepared For
Orlando/Orange County Convention and Visitor Bureau
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
1-1-1988
Document Type
Report
Format
application/pdf
Identifier
DP0014015
Language
English
Place
Orange County, FL
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.
Number of Pages
3 p.
Type
document
Recommended Citation
Dick Pope Sr. Institute for Tourism Studies, "Orlando's New Tourism Promotion Slogan: Concept Testing" (1988). Dick Pope Sr. Institute Publications. 22.
https://stars.library.ucf.edu/dickpope-pubs/22
Comments
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.