Abstract
The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.
Prepared For
Spanish National Tourist Office
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
1-1-1988
Document Type
Report
Format
application/pdf
Identifier
DP0014016
Language
English
Place
Spain
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.
Number of Pages
3 p.
Type
document
Recommended Citation
Dick Pope Sr. Institute for Tourism Studies, "The U.S. Travel Market to Spain" (1988). Dick Pope Sr. Institute Publications. 23.
https://stars.library.ucf.edu/dickpope-pubs/23
Included in
Hospitality Administration and Management Commons, Marketing Commons, Tourism and Travel Commons
Comments
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.