The main objective of this research proposal is to provide an in-depth analysis of potential new tourism promotion slogans for Orlando. The study will explore the attitudes, perceptions and preferences of Central Florida's tourists with regard to a few proposed slogans (by an advertising agency) OR a few sogans that will be generated by the tourists themselves. A few selected slogans will be tested quantitatively through personal interviews of tourists.
Orlando/Orange County Convention and Visitor Bureau
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
Orange County, FL
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Number of Pages
Dick Pope Sr. Institute for Tourism Studies, "Orlando's New Tourism Promotion Slogan: Concept Testing" (1988). Dick Pope Sr. Institute Publications. 22.