The major aim of the focus group was to identify main areas of concern regarding the impact of the four Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Columbus,OH participated in the two-hour focus group. Five participants were males and seven were females. Their ages ranged from early 20s to late 50s, and they represented an array of ethnic groups. This cross section representation of the population allowed different opinions and perceptions by the various participants. It is important to mention that all of the respondents were experienced travelers and visited out-of-state destinations in the last two years. Among the visited destinations were Egypt, Europe, Caribbean, Maine, Las Vegas, New Orleans, Kentucky, Florida. The focus group interview took place on 2/12/87 at the Columbus Technical Institute located in Springs Street, downtown Columbus. Participants were recruited by the Institute's staff in local shopping malls and other public places. Please note that one respondent (female) recalled seeing one of the commercials on TV, but wasn't sure about that. In addition, one respondents (female) visited Silver Springs and enjoyed her visit.


Silver Springs

Prepared For

Silver Springs Management


The Dick Pope Sr. Institute for Tourism Studies


Rosen College of Hospitality Management

Publication Date


Document Type









Silver Springs, FL


No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.

Number of Pages

6 p..





To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.