Abstract
In 2023, the Curaçao Tourism Board achieved significant milestones in promoting and developing the island as a premier tourist destination. The tourism sector experienced remarkable growth, with a 19% increase in stayover arrivals, reaching 582,400 visitors compared to 489,599 in 2022. This marked the first time Curaçao exceeded half a million stayover arrivals.
The success of Curaçao's tourism sector was bolstered by targeted marketing campaigns in key source markets. The Curaçao Tourist Board actively promoted the island through collaborations with local stakeholders, enhancing the effectiveness of their efforts. Additionally, the Board launched several initiatives to raise consumer awareness, such as inviting influencers and hosting sports and music events, significantly enhancing the island's visibility and appeal. In terms of product development, Curaçao's accommodation landscape evolved, with 23% of hotel rooms now being all-inclusive resorts. The destination also expanded its offering of branded hotels, which particularly appealed to USA and Canadian visitors. The tourism board also prioritized the education and training of hospitality workers to improve service standards within the industry. Efforts to engage the local community were emphasized, focusing on creating awareness of sustainability programs. Overall, 2023 was a landmark year for Curaçao's tourism, marked by substantial growth, strategic marketing, and significant strides in both product development and community involvement.
Keywords
Curacao; tourism; economic impact; economic statistics; tourist statistics
Prepared For
Curacao Tourist Board (CTB)
College
Rosen College of Hospitality Management
Publication Date
2024
Document Type
Report
Format
application/pdf
Language
English
Place
Curaçao
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.
Number of Pages
24 p.
Recommended Citation
Rivera, Manuel; Shapoval, Valeriya; and Zorrilla, Margaret, "Curacao Milestone 2023: Welcoming Over Half a Million Tourists" (2024). Dick Pope Sr. Institute Publications. 87.
https://stars.library.ucf.edu/dickpope-pubs/87
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