Collaborative consumption; sharing economy; peer to peer; service systems; coproduction; value cocreation


The primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective from a macro level to examine how social order is produced and sustained through the systemic interactions of service firms and peers. This essay provides a framework to understand the emergent business models by developing a typological theory that explains how platforms can be configured for higher value creation. The second essay approaches our understanding of the phenomenon from a meso level analysis to examine how peers interact with the social order of collaborative consumption markets to negotiate key existential tensions between consumer resistance and market appropriation. This essay explores the metaphors that peers use to construe the field of collaborative consumption. Through the interpretive analysis of participant-generated images, this research uncovers the prevailing use of a liberation metaphor that reveals a new way of thinking about resource circulation. Lastly, the third essay employs a micro level of analysis to examine how participation in collaborative consumption practices provokes intrapersonal dynamics leading to moral decay. By relying on a social cognitive framework that considers how behaviors impact personal and environmental factors in a recursive fashion, this essay scrutinizes when and how prolonged participation can erode moral identity and negatively impact prosocial behaviors. Together, this holistic approach advances our theoretical understanding of the collaborative consumption phenomenon and provides practical implications for managerial practice and public policy.


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Graduation Date





Massiah, Carolyn


Doctor of Philosophy (Ph.D.)


College of Business Administration

Degree Program

Business Administration; Marketing








Release Date

August 2020

Length of Campus-only Access

5 years

Access Status

Doctoral Dissertation (Open Access)


Business Administration -- Dissertations, Academic; Dissertations, Academic -- Business Administration

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Marketing Commons