Content analysis (Communication), Executives -- Blogs, Impression formation (Psychology), Management -- Psychological aspects, Telematics
This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones’ (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used.
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Master of Arts (M.A.)
College of Sciences
Communication; Interpersonal Communication
Length of Campus-only Access
Masters Thesis (Open Access)
Dissertations, Academic -- Sciences, Sciences -- Dissertations, Academic
McLane, Teryl A., "From The Top: Impression Management Strategies And Organizational Identity In Executive-authored Weblogs" (2012). Electronic Theses and Dissertations. 2223.