DMS, CMS, VMS, Logit Model


The purpose of this thesis was to evaluate the impact of dynamic message signs (DMS) on the Orlando-Orange County Expressway Authority (OOCEA) toll road network using the Pre-Deployment DMS Survey (henceforth referred to as "pre-deployment survey"). DMS are electronic traffic signs used on roadways to give travelers information about travel times, traffic congestion, accidents, disabled vehicles, AMBER alerts, and special events. The particular DMS referred to in this study are large rectangular signs installed over the travel lanes and these are not the portable trailer mount signs. The OOCEA is currently in the process of adding several fixed DMS on their toll road network. Between January 2007 and February 2008, approximately 30 DMS are planned on their network. It is important to note that there was one DMS sign on the OOCEA network before this study started. Since most of the travelers on OOCEA toll roads are from Orange, Osceola and Seminole counties, this study is limited to these counties. This thesis documents the results of pre-deployment analysis. The instrument used to analyze the travelers' perception of DMS was a survey that utilized computer aided telephone interviews. The pre-deployment survey was conducted during early November of 2006. Questions pertaining to the acknowledgement of DMS on the OOCEA toll roads, satisfaction with travel information provided on the network, formatting of the messages, satisfaction with different types of messages, diversion questions (Revealed and Stated preferences), and classification/socioeconomic questions (such as age, education, most used toll road, and county of residence) were asked to the respondents. The results of the pre-deployment analysis showed that 54.4% of the OOCEA travelers recalled seeing DMS on the network. The respondents commonly agreed that the DMS are helpful for providing information about hazardous conditions, and that the DMS are easy to read. The majority of the travelers preferred DMS formats as a steady message for normal traffic conditions, and use of commonly recognized abbreviations such as I-Drive for International Drive. The results from the binary logit model for "satisfaction with travel information provided on OOCEA toll road network" display the significant variables that explain the likelihood of the traveler being satisfied. The results from the coefficients show that infrequent travelers are more likely to be satisfied with traveler information on OOCEA toll roads. In addition, the provision of hazard warnings, special event information, and accuracy of information on DMS are associated with higher levels of satisfaction with traveler information. The binary logit model for "Revealed Preference (RP)" diversion behavior showed that Seminole County travelers were likely to stay on the toll road, and SR 408 travelers were likely to divert off the toll road. The travelers who acknowledged DMS on the OOCEA network were also likely to divert off the toll road, but those who learned of the congestion by DMS were likely to stay on the toll road. Learning of congestion by DMS could encourage travelers to stay, since when they are on the toll roads, diversion at times could be difficult with no access to exits or little knowledge of alternate routes. But it is also possible that travelers stayed because their perception was that the toll roads are faster, especially when messages on DMS show travel times that confirm the travelers' belief. Travelers who were not satisfied with travel information on the network were more likely to divert off the toll road. The implications for implementation of these results are discussed in this thesis. DMS should be formatted as a steady message for normal traffic conditions. Commonly recognized abbreviations, such as I-Drive for International Drive, must be used for roadway identification when possible. DMS messages should be pertained to information on roadway hazards when necessary because it was found that travelers find it important to be informed on events that are related to their personal safety. Accuracy of information provided on DMS was important for traveler information satisfaction because if the travelers observe inaccurate travel times on DMS, they may not trust the validity of future messages. DMS information that led to the travelers canceling their intended stops led to a higher likelihood of them being dissatisfied with traveler information. It is important to meet the travelers' preferences and concerns for DMS.


If this is your thesis or dissertation, and want to learn how to access it or for more information about readership statistics, contact us at

Graduation Date





Al-Deek, Haitham


Master of Science (M.S.)


College of Engineering and Computer Science


Civil and Environmental Engineering

Degree Program

Civil Engineering








Release Date

May 2007

Length of Campus-only Access


Access Status

Masters Thesis (Open Access)