Twitter, megachurch, content analysis
This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of each of the Top five megachurches. Ultimately, this study revealed that hashtagged tweets did reflect topics that are beneficial to each individual church's growth, however, tweets hashtagging the top three megachurches did not reflect the mission statements of each church. Therefore, this study concluded that Twitter implementation is beneficial to church growth because followers discuss topics relevant to the success of the church, however, Twitter may not be the most suitable social media platform for megachurches in their attempts to execute their mission statements.
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Master of Arts (M.A.)
College of Sciences
Communication; Mass Communication
Length of Campus-only Access
Masters Thesis (Open Access)
Dissertations, Academic -- Sciences; Sciences -- Dissertations, Academic
Thompson, Andrea, "Twitter Implementation Within Megachurches: An Examination of the Social Media's Effectiveness" (2014). Electronic Theses and Dissertations, 2004-2019. 4750.