Consumerism, photography, fashion, documentary, fine art
I have a compulsion to document my surroundings. I do this in all forms possible; through a picture text-message, a point-and-shoot camera, or through a high end camera. Like most women in contemporary society, I feel an expectation to be gorgeous. While I do not feel this pressure directly from my boyfriend or close friends, I am constantly surrounded by advertisements for beauty products enforcing the importance of being attractive. My current occupation as a cosmetic counter makeup artist relies on convincing women to enhance their appearance. I am fascinated by how easily I can persuade clients to purchase unnecessary products. My art is both a celebration and commentary on the beauty industry and contemporary consumerism. My approach to this series is varied and complex. The individuals photographed are unaware of their participation in the creation of my work. I do not intend to exploit the subjects or places that I photograph, rather my work comes from a very natural understanding of this environment based on several years working in a major department store. I attempt to attach multiple emotions of - empathy, humor, and sometimes sympathy - to the moments I capture. My work is not fabricated or recreated, - it is documentary. I am aware of the times I live in, and the people that inhabit these times and places. Once documented, the captured moments in time can be reflected on from a multitude of perspectives at a later place and time. Because I also contribute to the general shopping and grooming experience, the details of these images come from a trained eye and attentive approach. I have chosen to write this thesis in an auto-biographical narrative because I play many roles. I am the retail specialist, the artist, the photographer, and the consumer.
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Master of Fine Arts (M.F.A.)
College of Arts and Humanities
Visual Arts and Design
Emerging Media; Studio Art and the Computer
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Humanities -- Dissertations, Academic;Dissertations, Academic -- Arts and Humanities
Nienass, Sherri, "The Fabricated Shopping Experience: An Impersonal Impression on Consumerism" (2012). Electronic Theses and Dissertations, 2004-2019. 4795.