This thesis presents a visual design exploration of video game storytelling in physical themed environments, specifically, theme parks. The theme park industry has only recently begun to tap into the video game market, with seasonal attractions and events in parks, and the first fully video game dedicated land, Super Nintendo World at Universal Studios Japan. As theme park companies further seek out the most popular and profitable video game Intellectual Properties (IP), it will be imperative to create the most authentic video game experiences possible. The guest experience will hinge upon the successful adaptation of gameplay; creating the story around each individual as if they are the main character or party. This is a key concept that has yet to be achieved in any video game theme park attraction. The research and development in this thesis present design solutions to combat the limitations of existing video game experiences in theme parks. The new theme park model proposed provides an immersive guest experience that puts each guest or group at the center of a game's story and propels them through space via innovations in operations and interactives, creating a unique experience for all. This general model can then be overlayed with any video game IP, to be utilized in any park, by any company, to varying degrees of scale and complexity.
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Master of Fine Arts (M.F.A.)
College of Arts and Humanities
Theatre; Themed Experience
Length of Campus-only Access
Masters Thesis (Open Access)
Marcello, Alexandria, "Integration of Video Game Play and Storytelling in Theme Park Environmental Design" (2022). Electronic Theses and Dissertations, 2020-. 1052.