Abstract
Biosecurity failures result in the spread of plant and animal diseases, threatening public health, economic stability, and food security worldwide. Thus, teaching effective biosecurity strategies to stakeholders throughout the food supply chain is imperative. African Swine Fever virus (ASFv) is a highly contagious disease that is testing the world's biosecurity standards. This study examined the instructional communication efforts in the United States' swine industry to promote biosecurity practices in response to ASFv. Fourteen research, veterinary, and extension specialists were interviewed to assess the swine industry's capacity to function as a Community of Practice charged with engaging in instructional communication to stop the spread of ASFv. Strategies were coded under the three major functions of Communities of Practice: shared repertoire, mutual engagement, and joint negotiation. Respondents indicated that a consistent instructional message is needed, but that message must be tailored to fit the size and available resources at a wide range of facilities. Although the goal of biosecurity remains the same, maintaining a line of separation between infected areas and uninfected areas, the means for achieving this goal may differ among locations and the instructional messages should reflect this variability. Implications for agricultural and crisis communication educators are also provided.
Notes
If this is your thesis or dissertation, and want to learn how to access it or for more information about readership statistics, contact us at STARS@ucf.edu
Graduation Date
2020
Semester
Spring
Advisor
Sellnow, Timothy
Degree
Master of Arts (M.A.)
College
Nicholson School of Communication and Media
Department
Communication
Degree Program
Communication; Mass Communication Track
Format
application/pdf
Identifier
CFE0007945; DP0023085
URL
https://purls.library.ucf.edu/go/DP0023085
Language
English
Release Date
May 2025
Length of Campus-only Access
5 years
Access Status
Masters Thesis (Campus-only Access)
STARS Citation
Edwards, America, "Instructional Communication as a Primary Function of Communities of Practice during Crises" (2020). Electronic Theses and Dissertations, 2020-2023. 39.
https://stars.library.ucf.edu/etd2020/39
Restricted to the UCF community until May 2025; it will then be open access.