Internet use has changed modern workplaces and introduced new options for employee behavior, including organizational citizenship behavior (OCB). While prior research suggests the internet is a unique social environment, and not a simple extension of a traditional in-person workplace, OCB has not been studied in this context. This thesis aimed to identify and document the nature of online OCB and identify how it differs in form and function from traditional in-person OCB. This thesis used a mixed methods approach, with self-report data from 201 participants. Results indicate workers engage in OCB online at a lower rate than in person. Some traditional OCBs do not translate to online settings, but online settings do introduce new possibilities for OCB. Additionally, the nature of the relationships between OCB and other workplace constructs, such as cyberloafing, turnover intentions, job satisfaction, organizational commitment, differ depending on if the OCB occurred in person or online. Directions for future research on online forms of OCB are discussed.
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Master of Science (M.S.)
College of Sciences
Industrial and Organizational Psychology
Length of Campus-only Access
Masters Thesis (Open Access)
Rabon, Sarah, "Online Organizational Citizenship Behavior: An Exploration of New Avenues for Prosocial Behavior in the Digital Age" (2021). Electronic Theses and Dissertations, 2020-. 745.