Keywords

Self-Compassion, Prosocial Behavior, Self-Other Closeness, Agency in Relationship with God, God-Self Closeness, Retributive Justice

Abstract

Self-transformation and spirituality have not been extensively investigated in marketing research. However, these concepts are deeply impactful in an individual's life and are advocated by religious and spiritual traditions across the world. In Essay 1, I extend research on compassion, distance between self and other, and power by examining the effect of self-compassion on prosocial behavior. I test the effect of self-compassion on prosocial behavior mediated by the distance felt between self and other and moderated by felt power. Across five studies, I find that individuals in the self-compassionate and equal power mindset display higher prosocial behavior and lower empathy fatigue compared to the other conditions. In Essay 2, I examine the idea of agency in one's relationship with God which has not been investigated in business research although building one's relationship with God is the backbone of all major religious and spiritual traditions across the world and is seen to have widespread implications. Through five studies, I demonstrate that feelings of agency in one's relationship with God lead to a lower desire for retributive justice against an entity that has committed a transgression as compared to the no-agency condition. On the other hand, in line with earlier research, when one feels agency over material resources, one tends to have an increased desire for retributive justice against an entity that has committed a transgression compared to the no-agency condition. Across these essays, I examine the proposed conceptual models through mediation and moderation studies. Several theoretical and managerial implications are also discussed.

Completion Date

2024

Semester

Spring

Committee Chair

Luna, David

Degree

Doctor of Philosophy (Ph.D.)

College

College of Business

Department

Marketing

Degree Program

Business Administration; Marketing

Format

application/pdf

Identifier

DP0028380

URL

https://purls.library.ucf.edu/go/DP0028380

Language

English

Rights

In copyright

Release Date

May 2024

Length of Campus-only Access

None

Access Status

Doctoral Dissertation (Open Access)

Campus Location

Orlando (Main) Campus

Accessibility Status

Meets minimum standards for ETDs/HUTs

Included in

Marketing Commons

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