Keywords

Themed Experience, Recommendation System, Branching Narrative, Dynamic Environment, Adaptive Storytelling, Human–Computer Interaction

Abstract

Digital platforms such as Amazon, Netflix, and YouTube demonstrate the effectiveness of recommendation systems to personalize content and drive revenue, yet themed attractions have historically offered limited personalization. This thesis explores how recommendation systems can enhance adaptive themed experiences, focusing on branching narratives and dynamic environments that respond to guest behavior. Research from literature relevant to recommendation systems, along with analyses of successful attractions and digital experiences, informed the creative solutions developed for The Nexus. In this immersive walkthrough attraction, guests pass through a magical portal into a multiverse that adapts to their preferences and actions. This research shows how integrating recommendation systems with experiential design can enhance personalization, expand creative possibilities, and provide a framework for designing adaptive themed experiences.

Completion Date

2025

Semester

Fall

Committee Chair

Peter Weishar

Degree

Master of Fine Arts (M.F.A.)

College

College of Arts and Humanities

Department

Theatre

Format

PDF

Identifier

DP0029845

Document Type

Thesis

Campus Location

Orlando (Main) Campus

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