Title

The Role Of Entrepreneurship In Industrial Marketing Activities

Comments

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Abbreviated Journal Title

Int. J. Eng. Sci.

Keywords

Business; Management

Abstract

This article investigates the relationship between marketing and entrepreneurship in established firms. Entrepreneurship is approached as an organizational process consisting of three dimensions: innovativeness, proactiveness, and risk-taking. Results are reported from a survey of marketing managers regarding their perceptions of the entrepreneurship construct, its overall importance in their firms, the marketing management areas where entrepreneurship is most critical, and the major obstacles to encouraging entrepreneurship within the marketing function. Marketers generally see their own activities as fairly entrepreneurial.

Journal Title

International Journal of Engineering Science

Volume

17

Issue/Number

4

Publication Date

1-1-1988

Document Type

Article

Language

English

First Page

337

Last Page

346

WOS Identifier

WOS:A1988Q796000008

ISSN

0019-8501

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