Title

Source Loyalty In Organizational Markets: A Dyadic Perspective

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Z. Angew. Math. Mech.

Keywords

Business

Abstract

Although a widely prevalent practice among industrial buyers, relatively little is known about source loyalty. This article examines a number of definitional and conceptual issues in this area, and argues that loyalty is an attitudinal and behavioral response to the ongoing dynamics of buyer–seller interaction. As such, theory and practice will benefit from the adoption of a dyadic perspective on loyalty. Four dimensions of the buyer–seller dyad are discussed as they relate to source loyalty. A number of specific propositions are made regarding the nature and dyadic determinants of loyalty. The framework is then used to reexamine Wind's landmark study on loyalty. Suggestions are made for future research, and managerial implications are drawn.

Journal Title

Zeitschrift Fur Angewandte Mathematik Und Mechanik

Volume

16

Issue/Number

2

Publication Date

1-1-1988

Document Type

Article

Language

English

First Page

117

Last Page

131

WOS Identifier

WOS:A1988M436100003

ISSN

0148-2963

Share

COinS