A relationship customer typology

    Authors

    K. E. Reynolds;S. E. Beatty

    Comments

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    Abbreviated Journal Title

    J. Retail.

    Keywords

    SERVICE; Business

    Abstract

    Focusing on retail clothing salesperson-customer relationships, we develop a relationship customer typology based on specific consumer characteristics related to the maintenance of these relationships. We then profile the different relationship customer types in terms of demographics and also important retail consequences-satisfaction, loyalty, purchases, word of mouth, and relationship benefits valued. Implications and recommendations for retailers are discussed.

    Journal Title

    Journal of Retailing

    Volume

    75

    Issue/Number

    4

    Publication Date

    1-1-1999

    Document Type

    Article

    Language

    English

    First Page

    509

    Last Page

    523

    WOS Identifier

    WOS:000085494800004

    ISSN

    0022-4359

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