Title

A relationship customer typology

Authors

Authors

K. E. Reynolds;S. E. Beatty

Comments

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Abbreviated Journal Title

J. Retail.

Keywords

SERVICE; Business

Abstract

Focusing on retail clothing salesperson-customer relationships, we develop a relationship customer typology based on specific consumer characteristics related to the maintenance of these relationships. We then profile the different relationship customer types in terms of demographics and also important retail consequences-satisfaction, loyalty, purchases, word of mouth, and relationship benefits valued. Implications and recommendations for retailers are discussed.

Journal Title

Journal of Retailing

Volume

75

Issue/Number

4

Publication Date

1-1-1999

Document Type

Article

DOI Link

http://dx.doi.org/10.1016/s0022-4359(99)00016-0

Language

English

First Page

509

Last Page

523

WOS Identifier

WOS:000085494800004

ISSN

0022-4359

Recommended Citation

"A relationship customer typology" (1999). Faculty Bibliography 1990s. 2808.
https://stars.library.ucf.edu/facultybib1990/2808