Civic Engagement as Risk Management and Public Relations:What the Pharmaceutical Industry Can Teach Us about Service-Learning

    Authors

    J. B. Scott

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    Coll. Compost. Commun.

    Keywords

    Literature

    Abstract

    The pharmaceutical industry's corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing post secondary service-learning along a larger neoliberal trajectory, should prompt us to reconsider basic questions about the means and ends of our institutional and pedagogical work.

    Journal Title

    College Composition and Communication

    Volume

    61

    Issue/Number

    2

    Publication Date

    1-1-2009

    Document Type

    Article

    Language

    English

    First Page

    343

    Last Page

    366

    WOS Identifier

    WOS:000273280100007

    ISSN

    0010-096X

    Share

    COinS