Civic Engagement as Risk Management and Public Relations:What the Pharmaceutical Industry Can Teach Us about Service-Learning

    Authors

    J. B. Scott

    Comments

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    Abbreviated Journal Title

    Coll. Compost. Commun.

    Keywords

    Literature

    Abstract

    The pharmaceutical industry's corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing post secondary service-learning along a larger neoliberal trajectory, should prompt us to reconsider basic questions about the means and ends of our institutional and pedagogical work.

    Journal Title

    College Composition and Communication

    Volume

    61

    Issue/Number

    2

    Publication Date

    1-1-2009

    Document Type

    Article

    Language

    English

    First Page

    343

    Last Page

    366

    WOS Identifier

    WOS:000273280100007

    ISSN

    0010-096X

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