Title

Civic Engagement as Risk Management and Public Relations:What the Pharmaceutical Industry Can Teach Us about Service-Learning

Authors

Authors

J. B. Scott

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Coll. Compost. Commun.

Keywords

Literature

Abstract

The pharmaceutical industry's corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing post secondary service-learning along a larger neoliberal trajectory, should prompt us to reconsider basic questions about the means and ends of our institutional and pedagogical work.

Journal Title

College Composition and Communication

Volume

61

Issue/Number

2

Publication Date

1-1-2009

Document Type

Article

Language

English

First Page

343

Last Page

366

WOS Identifier

WOS:000273280100007

ISSN

0010-096X

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