A test of Monroe's Motivated Sequence for its effects on ratings of message organization and attitude change

    Authors

    T. Micciche; B. Pryor;J. Butler

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    Psychol. Rep.

    Keywords

    Psychology, Multidisciplinary

    Abstract

    The experiment examined Monroe's Motivated Sequence, an organizational pattern commonly taught in basic speech courses for its effects on attitude change and ratings of comprehensibility of messages. Treatment groups of 21, 23, and 24 participants read one of three versions of a persuasive message that advocated a $50 fee increase to improve parking facilities on campus. One version represented Monroe's five-step sequence, a second version reversed the five steps, and a third randomly ordered the steps. A control group of 22 read a message unrelated to the parking issue. Analysis showed no differences in attitude change across the four groups. The Monroe sequence condition did produce significantly higher ratings of comprehensibility on one of four comparisons.

    Journal Title

    Psychological Reports

    Volume

    86

    Issue/Number

    3

    Publication Date

    1-1-2000

    Document Type

    Article

    Language

    English

    First Page

    1135

    Last Page

    1138

    WOS Identifier

    WOS:000088334500011

    ISSN

    0033-2941

    Share

    COinS