Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans

    Authors

    D. E. Delorme; J. Huh;L. N. Reid

    Comments

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    Abbreviated Journal Title

    J. Health Commun.

    Keywords

    NATIONAL TRENDS SURVEY; HEALTH INFORMATION; ETHNIC IDENTIFICATION; DIGITAL DIVIDE; COMMUNICATION; PERCEPTIONS; DISPARITIES; SUBCULTURES; BEHAVIOR; ACCESS; Communication; Information Science & Library Science

    Abstract

    This survey was conducted to determine and comport how Anglo and Hispanic Americans evaluate and use interpersonal, advertising, and mediated sources of prescription drug information. Findings suggest the following: (1) Hispanics rely on doctors, Internet advertising sources, and direct-to-consumer advertising (DTCA). while Anglos frequently use health-related websites and health care professionals (2) Anglos are more likely to use health-related websites such as WebMD, although Anglos and Hispanics do not appear significantly different in Internet source useful evaluation: (3) Hispanics rely on television (TV) and DTC TV advertising more than Anglos, and this tendency is stronger for strong than weak Hispanic identifiers: (4) Hispanics evaluate TV news Stories and TV advertising as more useful than Anglos; (5) Hispanics evaluate DTCA more positively and with less skepticism than Anglos; and (6) Hispanic ethnic identification level is positively, related to preferences for Spanish-language media and health care professionals.

    Journal Title

    Journal of Health Communication

    Volume

    15

    Issue/Number

    1

    Publication Date

    1-1-2010

    Document Type

    Article

    Language

    English

    First Page

    18

    Last Page

    38

    WOS Identifier

    WOS:000275118000003

    ISSN

    1081-0730

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