Title
Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans
Abbreviated Journal Title
J. Health Commun.
Keywords
NATIONAL TRENDS SURVEY; HEALTH INFORMATION; ETHNIC IDENTIFICATION; DIGITAL DIVIDE; COMMUNICATION; PERCEPTIONS; DISPARITIES; SUBCULTURES; BEHAVIOR; ACCESS; Communication; Information Science & Library Science
Abstract
This survey was conducted to determine and comport how Anglo and Hispanic Americans evaluate and use interpersonal, advertising, and mediated sources of prescription drug information. Findings suggest the following: (1) Hispanics rely on doctors, Internet advertising sources, and direct-to-consumer advertising (DTCA). while Anglos frequently use health-related websites and health care professionals (2) Anglos are more likely to use health-related websites such as WebMD, although Anglos and Hispanics do not appear significantly different in Internet source useful evaluation: (3) Hispanics rely on television (TV) and DTC TV advertising more than Anglos, and this tendency is stronger for strong than weak Hispanic identifiers: (4) Hispanics evaluate TV news Stories and TV advertising as more useful than Anglos; (5) Hispanics evaluate DTCA more positively and with less skepticism than Anglos; and (6) Hispanic ethnic identification level is positively, related to preferences for Spanish-language media and health care professionals.
Journal Title
Journal of Health Communication
Volume
15
Issue/Number
1
Publication Date
1-1-2010
Document Type
Article
Language
English
First Page
18
Last Page
38
WOS Identifier
ISSN
1081-0730
Recommended Citation
"Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans" (2010). Faculty Bibliography 2010s. 105.
https://stars.library.ucf.edu/facultybib2010/105
Comments
Authors: contact us about adding a copy of your work at STARS@ucf.edu