Title

Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans

Authors

Authors

D. E. Delorme; J. Huh;L. N. Reid

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

J. Health Commun.

Keywords

NATIONAL TRENDS SURVEY; HEALTH INFORMATION; ETHNIC IDENTIFICATION; DIGITAL DIVIDE; COMMUNICATION; PERCEPTIONS; DISPARITIES; SUBCULTURES; BEHAVIOR; ACCESS; Communication; Information Science & Library Science

Abstract

This survey was conducted to determine and comport how Anglo and Hispanic Americans evaluate and use interpersonal, advertising, and mediated sources of prescription drug information. Findings suggest the following: (1) Hispanics rely on doctors, Internet advertising sources, and direct-to-consumer advertising (DTCA). while Anglos frequently use health-related websites and health care professionals (2) Anglos are more likely to use health-related websites such as WebMD, although Anglos and Hispanics do not appear significantly different in Internet source useful evaluation: (3) Hispanics rely on television (TV) and DTC TV advertising more than Anglos, and this tendency is stronger for strong than weak Hispanic identifiers: (4) Hispanics evaluate TV news Stories and TV advertising as more useful than Anglos; (5) Hispanics evaluate DTCA more positively and with less skepticism than Anglos; and (6) Hispanic ethnic identification level is positively, related to preferences for Spanish-language media and health care professionals.

Journal Title

Journal of Health Communication

Volume

15

Issue/Number

1

Publication Date

1-1-2010

Document Type

Article

Language

English

First Page

18

Last Page

38

WOS Identifier

WOS:000275118000003

ISSN

1081-0730

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