Source Selection in Prescription Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of Information Seeking in an American Context

    Authors

    D. E. DeLorme; J. S. Huh;L. N. Reid

    Comments

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    Abbreviated Journal Title

    J. Health Commun.

    Keywords

    HEALTH INFORMATION; DECISION-MAKING; EXTERNAL SEARCH; DIGITAL DIVIDE; MASS MEDIA; INTERNET; ORGANIZATION; SALIENCE; COMMUNICATION; DETERMINANTS; Communication; Information Science & Library Science

    Abstract

    This study investigates source selection in prescription drug information seeking and influencing factors on selection and seeking behaviors applying a modified Comprehensive Model of Information Seeking in an American context. Survey results suggest consumers engage in prescription drug information search before and after visiting a doctor, but search is not extensive. Consumers turn to the Internet, pharmacists, and doctors most frequently for prescription drug information. Information-seeking behaviors are rather universal across demographic and health-related characteristics; however, higher income consumers are more likely to search. Although our study shows some support for the modified Comprehensive Model of Information Seeking, the results indicate influencing factors vary by information source types examined, suggesting the model is more complex than predicted. The study advances research on health communication, information-seeking behaviors, and prescription drug decision making.

    Journal Title

    Journal of Health Communication

    Volume

    16

    Issue/Number

    7

    Publication Date

    1-1-2011

    Document Type

    Article

    Language

    English

    First Page

    766

    Last Page

    787

    WOS Identifier

    WOS:000298990400007

    ISSN

    1081-0730

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