Disney's successful adaptation in Hong Kong: A glocalization perspective

    Authors

    J. Matusitz

    Comments

    Authors: contact us about adding a copy of your work at [email protected]

    Abbreviated Journal Title

    Asia Pac. J. Manag.

    Keywords

    Adaptation; Business; China; Culture; Disney; Globalization; Glocalization; MULTINATIONAL-CORPORATIONS; KNOWLEDGE; FIRM; Management

    Abstract

    This paper applies the principles of glocalization theory to Disney's successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland's lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors' customs; (3) change of d,cors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.

    Journal Title

    Asia Pacific Journal of Management

    Volume

    28

    Issue/Number

    4

    Publication Date

    1-1-2011

    Document Type

    Article

    Language

    English

    First Page

    667

    Last Page

    681

    WOS Identifier

    WOS:000296061500002

    ISSN

    0217-4561

    Share

    COinS
     

    Accessibility Statement

    This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.