Disney's successful adaptation in Hong Kong: A glocalization perspective

    Authors

    J. Matusitz

    Comments

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    Abbreviated Journal Title

    Asia Pac. J. Manag.

    Keywords

    Adaptation; Business; China; Culture; Disney; Globalization; Glocalization; MULTINATIONAL-CORPORATIONS; KNOWLEDGE; FIRM; Management

    Abstract

    This paper applies the principles of glocalization theory to Disney's successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland's lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors' customs; (3) change of d,cors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.

    Journal Title

    Asia Pacific Journal of Management

    Volume

    28

    Issue/Number

    4

    Publication Date

    1-1-2011

    Document Type

    Article

    Language

    English

    First Page

    667

    Last Page

    681

    WOS Identifier

    WOS:000296061500002

    ISSN

    0217-4561

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