An Examination of the Social, Behavioral, and Cognitive Influences of Infamous Individuals on Media Consumers

    Authors

    J. Matusitz;G. M. Breen

    Comments

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    Abbreviated Journal Title

    Soc. Work Public Health

    Keywords

    Behavior; development; media; social cognitive theory; LEARNING THEORY; MASS-MEDIA; SMOKING; Public, Environmental & Occupational Health; Social Work

    Abstract

    This article presents a substantial extant and predictive statement on social cognitive theory (SCT), a well-known interpersonal communication theory coined by Bandura (1986) and researched by prominent scholars in the social sciences. An important rationale behind conducting this analysis is that it provides several groundbreaking and unique applications of SCT through the exploration of infamous celebrities (i.e., Michael Jackson, Keith Richards, Robert Downey, Jr., and sexually perverted religious leaders) published in global media outlets. The objective is to demonstrate the socially influential effects that these notorious individuals pose on media consumers and interested parties, in line with theoretical assumptions posited by SCT.

    Journal Title

    Social Work in Public Health

    Volume

    26

    Issue/Number

    5

    Publication Date

    1-1-2011

    Document Type

    Article

    Language

    English

    First Page

    542

    Last Page

    554

    WOS Identifier

    WOS:000296272600005

    ISSN

    1937-1918

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