Title

An Examination of the Social, Behavioral, and Cognitive Influences of Infamous Individuals on Media Consumers

Authors

Authors

J. Matusitz;G. M. Breen

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Soc. Work Public Health

Keywords

Behavior; development; media; social cognitive theory; LEARNING THEORY; MASS-MEDIA; SMOKING; Public, Environmental & Occupational Health; Social Work

Abstract

This article presents a substantial extant and predictive statement on social cognitive theory (SCT), a well-known interpersonal communication theory coined by Bandura (1986) and researched by prominent scholars in the social sciences. An important rationale behind conducting this analysis is that it provides several groundbreaking and unique applications of SCT through the exploration of infamous celebrities (i.e., Michael Jackson, Keith Richards, Robert Downey, Jr., and sexually perverted religious leaders) published in global media outlets. The objective is to demonstrate the socially influential effects that these notorious individuals pose on media consumers and interested parties, in line with theoretical assumptions posited by SCT.

Journal Title

Social Work in Public Health

Volume

26

Issue/Number

5

Publication Date

1-1-2011

Document Type

Article

Language

English

First Page

542

Last Page

554

WOS Identifier

WOS:000296272600005

ISSN

1937-1918

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