Dietary supplement advertising in the US A review and research agenda

    Authors

    D. E. DeLorme; J. Huh; L. N. Reid;S. An

    Comments

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    Abbreviated Journal Title

    Int. J. Advert.

    Keywords

    UNITED-STATES; WEIGHT-LOSS; NUTRITIONAL SUPPLEMENTS; ALTERNATIVE; MEDICINE; NATIONAL-SURVEY; EDUCATION ACT; HEALTH; CLAIMS; CONSUMERS; ADVERTISEMENTS; Business; Communication

    Abstract

    Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic. Based on the literature review, we offer a research agenda for advertising researchers around the world to stimulate and guide future investigations of dietary supplement advertising.

    Journal Title

    International Journal of Advertising

    Volume

    31

    Issue/Number

    3

    Publication Date

    1-1-2012

    Document Type

    Review

    Language

    English

    First Page

    547

    Last Page

    577

    WOS Identifier

    WOS:000307612500006

    ISSN

    0265-0487

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