Title

Dietary supplement advertising in the US A review and research agenda

Authors

Authors

D. E. DeLorme; J. Huh; L. N. Reid;S. An

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Int. J. Advert.

Keywords

UNITED-STATES; WEIGHT-LOSS; NUTRITIONAL SUPPLEMENTS; ALTERNATIVE; MEDICINE; NATIONAL-SURVEY; EDUCATION ACT; HEALTH; CLAIMS; CONSUMERS; ADVERTISEMENTS; Business; Communication

Abstract

Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic. Based on the literature review, we offer a research agenda for advertising researchers around the world to stimulate and guide future investigations of dietary supplement advertising.

Journal Title

International Journal of Advertising

Volume

31

Issue/Number

3

Publication Date

1-1-2012

Document Type

Review

DOI Link

http://dx.doi.org/10.2501/ija-31-3-547-577

Language

English

First Page

547

Last Page

577

WOS Identifier

WOS:000307612500006

ISSN

0265-0487

Recommended Citation

"Dietary supplement advertising in the US A review and research agenda" (2012). Faculty Bibliography 2010s. 2478.
https://stars.library.ucf.edu/facultybib2010/2478