Title
Evaluating the Effectiveness of Destination Marketing Organisations ' Websites: Evidence from China
Abbreviated Journal Title
Int. J. Tour. Res.
Keywords
website evaluation; destination marketing organisations; destination; marketing; tourism marketing; China; WEB SITES; HOTELS; TURKEY; Hospitality, Leisure, Sport & Tourism
Abstract
Despite the extensive use of the Internet as a marketing tool by Chinese destination marketing organisations (DMOs), few studies have been conducted to measure the effectiveness of Chinese DMOs' websites. This study attempted to fill the gap by constructing a conceptual website evaluation model consisting of five dimensions of information, communication, transaction, relationship and technical merit. The proposed framework was tested to evaluate the effectiveness of each of the dimensions of 31 Chinese Provincial Tourism Administrations' (PTAs) websites. The results indicated that overall, the PTAs in China were not using their websites effectively. Among the five dimensions, transaction and relationship dimensions were the weakest areas of Chinese PTAs' websites. Great variation exists in the website effectiveness among different provinces. Suggestions and implications were provided and discussed. Copyright (C) 2010 John Wiley & Sons, Ltd.
Journal Title
International Journal of Tourism Research
Volume
12
Issue/Number
5
Publication Date
1-1-2010
Document Type
Article
DOI Link
Language
English
First Page
536
Last Page
549
WOS Identifier
ISSN
1099-2340
Recommended Citation
"Evaluating the Effectiveness of Destination Marketing Organisations ' Websites: Evidence from China" (2010). Faculty Bibliography 2010s. 428.
https://stars.library.ucf.edu/facultybib2010/428
Comments
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