Normative factors influencing hospitality instructors to teach online

    Authors

    C. Mejia;K. V. Phelan

    Comments

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    Abbreviated Journal Title

    J. Hosp. Leis. Sport Tour. Educ.

    Keywords

    Hospitality instructors; Online course; Higher education; TAM2; Structural equation modeling; TECHNOLOGY ACCEPTANCE MODEL; INFORMATION-TECHNOLOGY; BEHAVIORAL; INTENTION; PLANNED BEHAVIOR; STUDENTS; SATISFACTION; DECISIONS; USAGE; ADOPT; Education & Educational Research; Hospitality, Leisure, Sport & Tourism

    Abstract

    The rapid growth of online learning in higher education has been met with varying degrees of acceptance among faculty and administrators. Although hospitality management instructors recognize the prominence of online learning as the future of higher education, their current apprehensions may hinder institutional strategic objectives. This study examined hospitality instructors' intentions to teach an online course, using the Technology Acceptance Model (TAM), deconstructing subjective norms into student, colleague, and department chair influences. The findings from this research will be useful to program administrators who seek to encourage hospitality faculty to teach online courses. (C) 2013 Elsevier Ltd. All rights reserved.

    Journal Title

    Journal of Hospitality Leisure Sport & Tourism Education

    Volume

    13

    Publication Date

    1-1-2013

    Document Type

    Article

    Language

    English

    First Page

    168

    Last Page

    179

    WOS Identifier

    WOS:000327466000018

    ISSN

    1473-8376

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