A Confucian Analysis of Chinese Tourists' Motivations

Authors

X. X. Fu; L. P. Cai;X. Lehto

Comments

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Abbreviated Journal Title

J. Travel Tour. Mark.

Keywords

Motivations; grounded theory; Confucianism; Chinese; East Asia; MODEL; TRANSCENDENCE; EXPECTATION; VALUES; Hospitality, Leisure, Sport & Tourism

Abstract

Studies to date of Chinese tourists as new consumers in the travel marketplace have been largely framed in the context of Western theories. This study initiates a qualitative inquiry to develop a conceptual framework for understanding Chinese tourists' motivations. The study is informed by Confucian doctrines and extant motivation theories, and substantiated by empirical findings from 79 in-depth interviews. Seen from the perspective of Confucianism, the framework illustrates that the motivations of Chinese tourists arise as a result of the gaps between the Way (the ideal end-state) and ways (the actual state). Tourism is a functional means to bridging multiple gaps perceived in inner as well as outer cultivation. Four conceptual themes are examined as propositions from the framework.

Journal Title

Journal of Travel & Tourism Marketing

Volume

32

Issue/Number

3

Publication Date

1-1-2015

Document Type

Article

Language

English

First Page

180

Last Page

198

WOS Identifier

WOS:000353773300002

ISSN

1054-8408

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