Event Title

SSM12 - Technological Environment of New Media and Open-Ended Training Pattern for Creative Media Talents

Presenter Information

Xin Xun Wu, Shanghai University
Ling Jiang, Shanghai University of Science and Technology
Lanlan Kuang

Location

CB1-309

Streaming Media

Start Date

4-11-2017 10:00 AM

Description

The practices in the media and cultural and creative industries (CCIs) suggest that an integrative trend in the totality of media network, including integrations in the modes of information production, communication channels and terminals, and the appearance of prosumers, is revolutionizing information environment and the way of being. This is particular true when considering the full-fledged prevalence of mobile videos in the media networks thanks to the development and application of 4G and 5G broadband technologies. The 4G technology, in this sense, ushers in a new "Era of Moving Images". Meanwhile, the new media technologies also create a need for new types of talents and pose great challenges to the traditional pedagogical principles and modes in training media and CCI talents, necessitating a strong need to reexamine and reflect on the past experiences. This article explores diachronically the interplay between the disciplinary evolution of journalism and communication studies and the ICTs (information and communication technologies), identifies the new features of human innovations under the new media circumstances, especially in the Era of Moving Images, and elaborates on the cutting-edge solutions adopted by the profession and academia of international journalism and communication in coping with the changes in the media ecosystem. Besides, it also takes "The Rookie's Innovation Platform" developed by Shanghai Center of Innovations in Social Sciences and the Institute on Cultural Prosperity and New Media Development under Shanghai University as a case study to unveil the efforts Chinese academia has made to innovate the training pattern under new media circumstances.