High Impact Practices Student Showcase Fall 2025

ADAM: Revolutionizing Beverage Service Through AI Robotics

ADAM: Revolutionizing Beverage Service Through AI Robotics

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Course Code

HMG

Course Number

6449

Faculty/Instructor

Arthur Huang

Faculty/Instructor Email

arthur.huang@ucf.edu

About the Author

Mary Mann Cortes is a Summer 2025 graduate of the University of Central Florida’s Rosen College of Hospitality Management. She is pursuing her Master of Science in Hospitality and Tourism Management, where her research interests center on hospitality innovation, technology integration, and guest experience design. As part of HMG 6449: Smart Travel and Tourism, Mary explores how robotics, AI, and sustainability are transforming modern service models. Her featured project, ADAM: Revolutionizing Beverage Service Through AI Robotics, investigates the intersection of automation and emotional intelligence in redefining guest engagement and operational efficiency.

Acknowledgments Mary extends her sincere gratitude to Dr. Arthur Huang, whose mentorship, guidance, and feedback were invaluable throughout this project. She also wishes to express heartfelt appreciation to Amy Zeh and the High-Impact Practices (HIP) Team for their dedication in creating meaningful experiential learning opportunities through the UCF STARS Showcase. Their continued support empowers students to innovate, engage, and lead the future of hospitality and tourism research.

Abstract, Summary, or Creative Statement

ADAM: Revolutionizing Beverage Service through AI Robotics showcases how artificial intelligence and robotics are reshaping the guest experience in hospitality. Developed by Richtech Robotics, ADAM is an AI-powered bartender and barista deployed at venues such as NVIDIA HQ, Google Cloud Next, and Globe Life Field. Through the Smart Travel and Tourism course, this project explores how automation enhances consistency, sustainability, and profitability while transforming service innovation. The research demonstrates that AI in hospitality is not a replacement for human connection, but a collaborative tool that elevates service efficiency and guest satisfaction in the digital era.

Keywords

AI in hospitality; service robotics; beverage innovation; smart tourism; automation in service design; Richtech Robotics; guest experience technology; sustainable hospitality; digital transformation; human-robot interaction; experiential learning; UCF Rosen College; high-impact practices (HIP)

ADAM: Revolutionizing Beverage Service Through AI Robotics


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