High Impact Practices Student Showcase Spring 2026

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Course Code

ADV

Course Number

3008

Faculty/Instructor

Christine Hanlon

Faculty/Instructor Email

hanlon@ucf.edu

About the Author

Hi my name is Holland! My group and I are students enrolled in Introductions to Advertising at UCF with Dr. Hanlon. Over this semester, Jasmyne, Kenna, and I have completed various Service Learning activities representing a Florida based non profit organization, the Lifeboat Project. Thank you to the Lifeboat Project for not only spreading awareness about the issue of human trafficking in our communities, but also educating my team and I on ways to stay informed. 

Abstract, Summary, or Creative Statement

Our project highlights the research we have completed about the Lifeboat Project and strategic recommendations that would benefit them as an organization in terms of audience engagement and reach. In this presentation, we cover Strengths, Weaknesses, Opportunities, and Threats to the organization's social media content. We also include potential utilization of ad placement and budgeting the organization could use for Newspaper advertisement. And finally, we curated mock social media posts for the Lifeboat Project after our team conducted a public survey.The survey's results revealed common social media habits and preferences of individuals in our target audience. Our Service Learning Project this semester has taught us not only how important advertising is when gaining support and awareness for critical global issues, but how these strategies can educate and engage our local communities.

Keywords

Service Learning, The Lifeboat Project, Advertising

The Lifeboat Project Team 30: Introduction to Advertisement


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