Artists on Instagram: the Relationship Between Rhetors, Multimodality, and User Engagement

Authors

• Keyshonna F. Haywood, University of Central FloridaFollow

Streaming Media

Files

Course Code

ENC

Course Number

1102

Faculty/Instructor

Professor Pamela Baker

Faculty/Instructor Email

pamelabaker@ucf.edu

About the Author

Hello, my name is Keyshonna Haywood and I am a freshman at UCF. I am an Emerging Media major looking to become a successful animator in the future.

Abstract, Summary, or Creative Statement

The main purpose of my project was to understand how artists leverage rhetoric and multimodality to market their work to audiences. While aiming to understand how marketing looks in the social media setting, I investigated multimodal elements used by artists on Instagram using multimodal rhetorical analysis. I later coded my data in tables in Google Sheets. My findings highlighted the benefits of visual and interactive elements in engaging audiences, the effectiveness of the pathos and ethos appeals, and how artists can benefit from user support and criticism. Through this process, I learned how to read and write an IMRAD article which will continue to benefit me as a college student and researcher. Furthermore, I learned how to structure my methods, conduct primary research, write a literature review, and connect my findings back to my secondary sources in the context of an existing conversation among other researchers.

Keywords

Artists; Instagram; Rhetoric; Multimodality; User Engagement; Social Media

Recommended Citation

Haywood, Keyshonna F., "Artists on Instagram: the Relationship Between Rhetors, Multimodality, and User Engagement" (2026). High Impact Practices Student Showcase Spring 2026. 90.
https://stars.library.ucf.edu/hip-2026spring/90