The desire to be environmentally conscience, especially among those who participate in social media apps and websites, has grown significantly over recent years. This spike in participation can be partly accredited to environmental influencers on apps such as TikTok, as well as the inescapable pressure displayed by marketing initiatives produced by big name companies on the internet and social media daily. This thesis monitors the environmental friendliness fad from its early days in social media up to the prominent presence it holds today via TikTok environmental influencers. My research covers the partnership of environmentalism and social media, as well as how effective the communication techniques used by environmental influencers are proven to be through a synthesis of TikTok videos and the observation of those who engage in said TikTok videos.
Bachelor of Arts (B.A.)
College of Sciences
Nicholson School of Communication and Media
Length of Campus-only Access
Picard, Sylvie L., "How Do Sustainability Influencers Influence? A Study of Communication Techniques Used By Sustainability Influencers" (2022). Honors Undergraduate Theses. 1188.