Pop culture and social media have become a prime source of entertainment and communication. The current study focuses on the potential effects of consuming this form of media and how it affects our sexual cognitions and behaviors. A sample of nine hundred and two university students were given self-reporting questionnaires concerning demographics, sexual cognitions, and exposure to sexual content in music. An analysis of music artist’s posts on social media was also performed. It was hypothesized that artists who have sexual content published in their work will also have the same amount of sexual content on social media. However, there were no significant correlations found between these sources. This study found that exposure to sexual content on social media could increase the chances of acquiring certain sexual cognitions. The current study also aimed to analyze the common characteristics of artist’s that post a higher frequency of sexual content on social media. This study found that female artists tend to post more sexual content on social media compared to male artists, as well as music groups containing both male and female artists.
Bachelor of Science (B.S.)
College of Sciences
Orlando (Main) Campus
Duarte, Joshua, "The Effect of Social Media on Sexual Cognitions and Behaviors" (2016). Honors Undergraduate Theses. 136.