Past research has shown a positive relationship between alcohol consumption and alcohol related consequences. Protective behavioral strategies (PBS) are able to lower the negative effects of drinking alcohol, however, the protective effects of PBS at times is moderated by situational circumstances or individual differences. This study looks at the cognitive metaphor of being a Head or Heart person and the moderating effects it has on PBS and alcohol consumption and alcohol related consequences. Participants completed the AUDIT-C to measure drinking habits, the PBSS to asses strategy usage, the YAAQC to measure drinking problems and a self-report single item measure for Head versus Heart identification. It was found that those who identify themselves as Head people have a stronger relationship between PBS use and alcohol consumption which in turn showed a stronger negative relationship between PBS use and alcohol related consequences via alcohol use. These findings suggest that PBS have stronger protective effects within those who identify themselves as Head people.
Bachelor of Science (B.S.)
College of Sciences
Length of Campus-only Access
Hoover, Skyler M., "Do Cognitive Metaphors Moderate the Effectiveness of Protective Behavioral Strategies?" (2019). Honors Undergraduate Theses. 649.