Abstract

In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one to believe that college-aged students are more willing to forgive prominent figures for alleged problematic actions if the individual had a higher investment in their relationship management practices. Four case studies of actors and directors who had misconduct allegations brought against them during the peak of the #MeToo movement were analyzed and compared based on how their reputation stands today. This is important because the consequences faced by these individuals can be greatly influenced by perception and not the analysis of the actual situation. The findings of this study showed that with greater awareness of the actual claims put against a person, the more likely college-aged people are to perceive individuals negatively.

Thesis Completion

2020

Semester

Spring

Thesis Chair

Rubenking, Bridget

Co-Chair

McCain, Joan

Degree

Bachelor of Arts (B.A.)

College

College of Sciences

Department

Nicholson School of Communication and Mass Media

Degree Program

Advertising/Public Relations

Language

English

Access Status

Open Access

Release Date

5-1-2020

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