Abstract

The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.

Notes

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Thesis Completion

2013

Semester

Spring

Advisor

Coombs, Timothy

Degree

Bachelor of Arts (B.A.)

College

College of Sciences

Degree Program

Communications

Subjects

Dissertations, Academic -- Sciences;Sciences -- Dissertations, Academic

Format

PDF

Identifier

CFH0004325

Language

English

Access Status

Open Access

Length of Campus-only Access

None

Document Type

Honors in the Major Thesis

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