Abstract
The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.
Notes
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Thesis Completion
2013
Semester
Spring
Advisor
Coombs, Timothy
Degree
Bachelor of Arts (B.A.)
College
College of Sciences
Degree Program
Communications
Subjects
Dissertations, Academic -- Sciences;Sciences -- Dissertations, Academic
Format
Identifier
CFH0004325
Language
English
Access Status
Open Access
Length of Campus-only Access
None
Document Type
Honors in the Major Thesis
Recommended Citation
Jones, Christopher, "How sports franchises communicate via social media" (2013). HIM 1990-2015. 1410.
https://stars.library.ucf.edu/honorstheses1990-2015/1410