Abstract

The reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as “organic,” “farm fresh,” and “all natural.” Some products incorporate the use of images such as a picturesque farm or a “happy” cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic foods. Variables also examined include sex, health, and living arrangements. The results of this study can help provide an understanding about the mindset of the average college student while shopping at the grocery store. Based on the results there is evidence that students are significantly more likely to choose food products that are non-organic and generic. Based on the five variables used, sex and concern for nutritional value were the most significant in predicting a student’s purchase of brand and organic food products, while body mass index, frequency of looking at nutritional facts labels, and living arrangement were not significant.

Notes

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Thesis Completion

2015

Semester

Spring

Advisor

Huff-Corzine, Lin

Degree

Bachelor of Arts (B.A.)

College

College of Sciences

Department

Sociology

Subjects

Dissertations, Academic -- Sciences; Sciences -- Dissertations, Academic

Format

PDF

Identifier

CFH0004783

Language

English

Access Status

Open Access

Length of Campus-only Access

None

Document Type

Honors in the Major Thesis

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Included in

Sociology Commons

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