Abstract
The reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as “organic,” “farm fresh,” and “all natural.” Some products incorporate the use of images such as a picturesque farm or a “happy” cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic foods. Variables also examined include sex, health, and living arrangements. The results of this study can help provide an understanding about the mindset of the average college student while shopping at the grocery store. Based on the results there is evidence that students are significantly more likely to choose food products that are non-organic and generic. Based on the five variables used, sex and concern for nutritional value were the most significant in predicting a student’s purchase of brand and organic food products, while body mass index, frequency of looking at nutritional facts labels, and living arrangement were not significant.
Notes
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Thesis Completion
2015
Semester
Spring
Advisor
Huff-Corzine, Lin
Degree
Bachelor of Arts (B.A.)
College
College of Sciences
Department
Sociology
Subjects
Dissertations, Academic -- Sciences; Sciences -- Dissertations, Academic
Format
Identifier
CFH0004783
Language
English
Access Status
Open Access
Length of Campus-only Access
None
Document Type
Honors in the Major Thesis
Recommended Citation
Doyle, Lauren, "In A Pickle: A Marketing Analysis of Images and Textual Descriptions on Food Packages and How They Influence College Students' Grocery Purchases" (2015). HIM 1990-2015. 1706.
https://stars.library.ucf.edu/honorstheses1990-2015/1706