Keywords

Trust; Artificial intelligence; Search engines; Situational trust; Autonomy

Abstract

Utilizing a repeated measure design, this experiment analyzes users’ perceptions of artificial intelligence embedded within search engines compared to traditional linked search engines in various contextual situations. The purpose of this study is to find the differences in confidence for differing search methods and the variables of trust that lead to these perceived differences. Using screenshots of AI overview search results and linked search results, we asked participants questions of confidence and human-computer trust to gauge their perceptions of the varying search methods. We find evidence of a significant interaction effect in confidence scores between the search method and the content of the search. There are differences in how users interact with search results depending on situational risk and individual factors of trust. This paper is one of the first to analyze how users interact with novel AI that is embedded in search engines and how that trust compares to the traditional search engine.

Thesis Completion Year

2025

Thesis Completion Semester

Spring

Thesis Chair

McConnell, Daniel

College

College of Sciences

Department

Psychology

Thesis Discipline

Psychology

Language

English

Access Status

Open Access

Length of Campus Access

None

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Rights Statement

In Copyright