Keywords

Social Media Activism; Policy Change; Social Movements; Digital Activism; Political Participation; Public Policy

Abstract

This study focuses on researching the relationship between social media movements and policy changes in the United States. Over the last decade, digital platforms such as TikTok, Instagram and X have become important tools to encourage political involvement. These platforms have led to an increase in public participation, movements to become more popular and to organize protests. Many current studies focus on the social and cultural aspects of online activism, but fewer examine wither these movements lead to the legislative change asked for.

This thesis relies on the question, "To what extent does social media activism contribute to policy change in the United States, and what factors explain why some movements achieve policy outcomes while others do not?" To research this, the paper focuses on three movements, Black Lives Matter, MeToo, and March for Our Lives while using a comparative case study approach. The analysis focuses on online involvement, framing strategies, emotional appeals, and political opportunity structures.

The results suggest that although online activism has increased awareness and participation for these movements throughout the country, policy changes happen depending on the political circumstances, institutional responses, and the timing. By focusing on institutional reform rather a societal and cultural effects, this study gives a clearer understanding of how social activism translates to real policy changes.

Thesis Completion Year

2026

Thesis Completion Semester

Spring

Thesis Chair

Knuckey, Jonathan

College

College of Sciences

Department

Political Science

Thesis Discipline

Comparative Politics

Language

English

Access Status

Open Access

Length of Campus Access

None

Campus Location

Orlando (Main) Campus

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Rights Statement

In Copyright