Keywords
Disability studies; Deaf studies; Deaf culture; YouTube; Social media; Rhetorical analysis
Abstract
Diverse minority groups use YouTube as a platform to share stories, grow brands, and develop communities online. While previous research has investigated Deaf-focused videos on YouTube, past focus has been on video genres, creator purpose, and how content engages with existing representation and stigma (Hibbard & Fels, 2011; Li et al., 2022; Souza et al., 2023; Martzos et al., 2021; Oliveira et al., 2021; Parton, 2016). There has also been research on how online communities can initiate open conversation for many minority groups that may not be possible due to location, disability, or censorship (Case, 2012).
This research focuses on the Deaf vlogging community in the United States and how they use audio-visual cues and genres to reach intended audiences and establish communities on YouTube. This paper also conducted content and genre analysis of 60 videos by 30 Deaf vlogging channels. Creator demographic data was collected to understand self-identification of Deaf, hard-of-hearing, and cochlear-implant using individuals.
Additionally, data from 100 comments was collected using YouTube Data Tools modules (Reider, 2015). This research argues that creators consider their purpose and intended audiences when editing, as the accessibility features of their videos can support or restrict audience interactions.
Thesis Completion Year
2026
Thesis Completion Semester
Spring
Thesis Chair
Wheeler, Stephanie
College
College of Health Professions and Sciences
Department
Department of Writing and Rhetoric
Thesis Discipline
Disability Studies
Language
English
Access Status
Open Access
Length of Campus Access
None
Campus Location
Orlando (Main) Campus
STARS Citation
Rodriguez, Imani, "Creation and Representation: Rhetorical Effectiveness of Audience Construction Within the Deaf Vlogging Community" (2026). Honors Undergraduate Theses. 594.
https://stars.library.ucf.edu/hut2024/594
Included in
American Sign Language Commons, Communication Technology and New Media Commons, Disability Studies Commons, Social Media Commons, Sociology of Culture Commons
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.